CCAHP

LAUNCH FILM

Overview

To celebrate the launch of The Crystal Creative’s style guide, Kota’s Jordan Kelley partnered with Tommy Phelan and Robby King to craft a bold, high-energy launch film shot on location in New York City. The piece captures the pulse of the city while showcasing Crystal’s design ethos—intentional, elevated, and forward-looking. With a mix of dynamic cinematography, sharp pacing, and clean visual design, the film introduced the new brand standard in a way that felt both premium and personal. A creative-driven project that reflects the vision and voice of The Crystal Creative.