BENCHMADE
CUSTOMIZATION
Overview
Benchmade partnered with Kota to bring their CSTM program to life—a first-of-its-kind platform that lets customers design and build their own custom knives. From blade steel and handle materials to colorways and personalized engraving, CSTM unlocks limitless combinations for users to make a knife that’s truly their own. Kota provided full-service production—from creative concepting through final delivery—crafting a bold, high-energy film that highlights the precision, possibilities, and individuality at the heart of the Benchmade CSTM experience.
Credits
Client: @benchmadeknifecompany
Director of Marketing: Kendra Tobler
Director/DP: Jordan Kelley
Edit/motion: @elijahjaustin
AC: @jessetobler
Swing: @lit_city_designs @riz_stagram
PA: @maxpavelbear