THE STORM

During the height of COVID, Ford needed to show the world they were still in motion—building, pushing, delivering. Wieden+Kennedy led the creative, with Director Shern Sharma and Producer Micah Ross steering the project under tight pandemic constraints. Kota’s Jordan Kelley served as Director of Photography, helping craft a gritty, honest visual tone inside Ford’s active production lines. Shot with limited crew and access, this director’s cut captures the determination of the people behind the machines, moving full steam ahead when it mattered most.