GRILL MASTER

To kick off summer and ignite grill season, Benchmade tapped Kota to lead the charge on a bold national broadcast commercial introducing their Station Knife.

From initial concept to final frame, Kota executed the full scope—creative, production, and post-production—crafting a cinematic spot that captured the essence of the knife and the spirit of summer.

The campaign centers on the Grill Master: a symbol of craft, care, and precision. Through rich visuals and tight storytelling, we highlighted how the Station Knife elevates the everyday ritual of grilling—turning a backyard moment into something iconic. No gimmicks. Just grit, fire, and a blade built to last.

Broadcast nationally, the spot marked a fresh direction for Benchmade’s culinary lineup and became the cornerstone of their summer push.