NIKE BASKETBALL

"Bradley Beal"

Overview

As Bradley Beal stepped into the league, Nike and Eastbay teamed up to introduce the rising star with a film that captured his mindset, work ethic, and drive. Kota’s Jordan Kelley served as Director of Photography, helping shape the visual tone with a sharp, athletic style that matched Beal’s game. Shot early in Beal’s rookie year, the film blends cinematic portraiture with dynamic movement to highlight the mentality of a player built for the big stage.

Credits

Client: Nike + Eastbay
Agency: The Program
Account Lead: Ryan Christensen
Technical Consultant: Eric Cowen
Director: Jourdain May
DP, Editor : Jordan Kelley
Music Composition: Marmoset Music