RITCHEY
"One Bike ride Away"
Overview
Ritchey is a legendary bike brand with a legendary founder, every bit as tough and thoughtful as the bikes he creates. Even though this 40-year-old brand was built from scratch in a NorCal garage, they hadn’t yet invested in sharing their story in a meaningful way... until now.
To help tell this story, we partnered with Ritchey leadership to create a collection of films, a library of photo stills, and a comprehensive content strategy to shift perception from Ritchey the person, to Ritchey the brand. From the bike as an object, to biking as an experience.
Credits
Production: Revery
Director: Jordan Kelley
Creative / Strategy Lead: Garett Stenson
Creative Direction: Jason Murray
Cinematographer: Jordan Kelley
Executive Creative Producer: Davis Priestley
Sr. Creative Producer: Caroline Dugoni
Photographer: Chris Straley
1st AC: Justin Santos
2nd AC: Corey Rood
Production Coordinator: Chris Harrel
Casting: Cassie Skauge
Casting: Cintamani Calise
Editorial: Jordan Kelley
Bike Mechanic: Dustin Long
Score: Tuesday Collective
Sound Design: Digital One