WATER ANTHEM

As the flagship piece of the Water Collection campaign, Benchmade partnered with Kota to create a cinematic anthem film that captured the spirit of life on the water. Serving as the emotional and visual anchor of the launch, this film celebrates the grit, precision, and purpose that define the new category. Kota led full-service production—from creative concepting to final delivery—crafting a dynamic, story-rich piece filmed across rugged coastlines, deep water, and working vessels. The anthem film helped establish the tone for the entire campaign, positioning Benchmade’s water-ready knives as tools built for those who live and work at the edge.